{"id":315,"date":"2021-08-13T06:26:51","date_gmt":"2021-08-13T06:26:51","guid":{"rendered":"https:\/\/websolindia.com\/blog\/?p=315"},"modified":"2021-08-13T06:28:24","modified_gmt":"2021-08-13T06:28:24","slug":"7-ways-to-get-your-seo-strategy-right","status":"publish","type":"post","link":"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/","title":{"rendered":"7 Ways to Get Your SEO Strategy Right: Comprehensive Guide"},"content":{"rendered":"\n<p>With more than\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/seo-statistics\/#topmenubutton\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">53% of all website traffic<\/span><\/a>\u00a0coming from organic search, businesses need to rank higher on search engines. A robust SEO strategy is essential to achieve higher rankings on search engine results pages (SERPs).\u00a0<\/p>\n\n\n\n<p>However, SEO has never been more competitive. More than\u00a0<span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.internetlivestats.com\/total-number-of-websites\/\" rel=\"nofollow noopener\" target=\"_blank\">1.7 billion websites<\/a><\/span>\u00a0exist on the internet, and their number is only increasing. Website owners need a fail-proof SEO plan that helps them rank better and provides them with a competitive edge.\u00a0<\/p>\n\n\n\n<p>Here\u2019s the ultimate guide to creating an SEO strategy that works.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_an_SEO_Strategy_and_Why_Do_You_Need_It\"><\/span>What Is an SEO Strategy, and Why Do You Need It?<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ec8218aa990\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1c1c1c;color:#1c1c1c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1c1c1c;color:#1c1c1c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ec8218aa990\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#What_Is_an_SEO_Strategy_and_Why_Do_You_Need_It\" title=\"What Is an SEO Strategy, and Why Do You Need It?\">What Is an SEO Strategy, and Why Do You Need It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Key_Components_of_an_SEO_StrategyTypes_of_SEO\" title=\"Key Components of an SEO Strategy\/Types of SEO\">Key Components of an SEO Strategy\/Types of SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Technical_SEO\" title=\"Technical SEO\">Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#On-Page_SEO\" title=\"On-Page SEO\">On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Off-Page_SEO\" title=\"Off-Page SEO\">Off-Page SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#How_Does_Google_Rank_Pages\" title=\"How Does Google Rank Pages?\">How Does Google Rank Pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Steps_to_Create_a_Winning_SEO_Strategy\" title=\"Steps to Create a Winning SEO Strategy\">Steps to Create a Winning SEO Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#1_Get_Technical_SEO_Right\" title=\"1. Get Technical SEO Right\">1. Get Technical SEO Right<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#2_Find_Appropriate_Keywords\" title=\"2. Find Appropriate Keywords\">2. Find Appropriate Keywords<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Google_Suggest\" title=\"Google Suggest\">Google Suggest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Google_Keyword_Planner\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Keyword_Research_and_SEO_Tools\" title=\"Keyword Research and SEO Tools\">Keyword Research and SEO Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#3_Create_a_Content_Strategy\" title=\"3. Create a Content Strategy\">3. Create a Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#4_Optimize_for_On-Page_SEO\" title=\"4. Optimize for On-Page SEO\">4. Optimize for On-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#5_Use_Links_Wisely\" title=\"5. Use Links Wisely\">5. Use Links Wisely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#6_Leverage_Other_Off-Page_Tactics\" title=\"6. Leverage Other Off-Page Tactics\">6. Leverage Other Off-Page Tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#7_Measure_and_Optimize\" title=\"7. Measure and Optimize\">7. Measure and Optimize<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Over_to_You\" title=\"Over to You\">Over to You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/websolindia.com\/blog\/7-ways-to-get-your-seo-strategy-right\/#Authors_Bio\" title=\"Author\u2019s Bio\">Author\u2019s Bio<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>A Search Engine Optimization (SEO) strategy comprises a well-planned approach to boosting a company\u2019s visibility on the internet. The primary focus of an SEO strategy is to achieve a higher organic ranking for a website on SERPs to attract more traffic, increase brand awareness, and generate more leads and sales.&nbsp;<\/p>\n\n\n\n<p>Here are some reasons why every business should have an SEO strategy.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase website traffic<\/li><li>Increase brand awareness<\/li><li>Increase authority&nbsp;<\/li><li>Get a competitive edge<\/li><li>Get more leads and sales<\/li><li>Increase customer loyalty&nbsp;<\/li><\/ul>\n\n\n\n<p>With almost\u00a0<span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\" rel=\"nofollow noopener\" target=\"_blank\">70% of online experiences<\/a><\/span>\u00a0beginning with a search engine, websites that rank high on SERPs enjoy substantial benefits over their competitors.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Components_of_an_SEO_StrategyTypes_of_SEO\"><\/span>Key Components of an SEO Strategy\/Types of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An SEO strategy has three core components: technical SEO, on-page SEO, and off-page SEO. Let\u2019s discuss these areas of SEO and their significance.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span>Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The technical aspects of SEO focus on how search engines access, index, and crawl your website. Getting technical SEO right is the first step in any SEO strategy. It begins with listing indexing your site on Google Search Console, so Google can find and index your website. Other aspects of technical <a href=\"https:\/\/websolindia.com\/seo-services\/punjab\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">SEO<\/span><\/a> are URL structure, site structure, page speed, schema, page load speed, and mobile responsiveness.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On-Page_SEO\"><\/span>On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On-page SEO comprises all the changes you make to your webpage and content to boost SEO performance. This includes creating keyword-rich content, including graphics, following an SEO-friendly format, and including HTML tags.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Off-Page_SEO\"><\/span>Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Off-page SEO includes all the actions outside your website that can improve your site\u2019s search engine visibility. This includes building backlinks, promoting your site on social media, and supporting your SEO efforts with paid advertising.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Google_Rank_Pages\"><\/span>How Does Google Rank Pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we delve into the nitty-gritty of creating an SEO strategy that helps you rank better, let\u2019s understand how Google ranks a website.&nbsp;<\/p>\n\n\n\n<p>First, it\u2019s crucial to understand that Google doesn\u2019t rank a whole website but individual pages. For example, if you want to target the keyword \u201ctop smartphones,\u201d you can\u2019t rank your entire site for it. You\u2019ll need to optimize individual pages on your website. However, optimizing each page on your website for that keyword can ultimately optimize your entire website.&nbsp;<\/p>\n\n\n\n<p>Search engines use myriad factors and signals to rank web pages on SERPs. The two most crucial factors are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Relevancy<\/strong>: Search engines pull up results that are relevant to the search query. The more relevant the result, the higher it will rank.&nbsp;<\/li><li><strong>Authority<\/strong>: high-authority websites tend to rank higher than low-authority websites. Authority essentially means the popularity of a website, which is measured by the total traffic and backlinks it gets. Google uses E-A-T (expertise, authority, and trustworthiness) to rank websites.&nbsp;<\/li><\/ul>\n\n\n\n<p>Here are some other essential SEO signals that you can\u2019t overlook:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Website security and accessibility<\/li><li>Page load time on all devices<\/li><li>Mobile-friendliness&nbsp;<\/li><li>Content optimization (on-page SEO)<\/li><li>Technical SEO<\/li><li>User experience \u2013 responsiveness, navigation, etc.<\/li><li>Links \u2013 inbound, outbound, and internal<\/li><li>Social signals \u2013 social shares and traffic from social media<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_to_Create_a_Winning_SEO_Strategy\"><\/span>Steps to Create a Winning SEO Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we have discussed the key SEO components and ranking factors, let\u2019s unravel the seven-step process to getting your SEO right. Let\u2019s delve in.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Get_Technical_SEO_Right\"><\/span>1. Get Technical SEO Right<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Indexing and crawling your site are the most vital elements of technical <a href=\"https:\/\/websolindia.com\/seo-services\/goa\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">SEO<\/span><\/a>. However, there is more to technical SEO, including but not limited to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Site structure<\/li><li>URL structure<\/li><li>Breadcrumbs navigation<\/li><li>Spot indexing<\/li><li>XML sitemap<\/li><li>Google Search Console \u201cInspect\u201d<\/li><li>Non-index pages<\/li><li>Canonical URLs<\/li><li>Web page size and load time<\/li><li>Dead and broken links \u2013 404 pages and 301 redirects<\/li><li>Thin and duplicate content<\/li><\/ul>\n\n\n\n<p>Here\u2019s a\u00a0<span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/backlinko.com\/technical-seo-guide\" rel=\"nofollow noopener\" target=\"_blank\">comprehensive guide to technical SEO<\/a><\/span>\u00a0for more information.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Find_Appropriate_Keywords\"><\/span>2. Find Appropriate Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you have the technical part of SEO in order, you can begin with on-page SEO. Finding appropriate keywords is the first step in any on-page SEO strategy.&nbsp;<\/p>\n\n\n\n<p>There are various ways to conduct keyword research. These include:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Suggest\"><\/span>Google Suggest<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When you type a word in a Google search, Google suggests popular keywords that people search for. For example, suppose you offer recruitment services. Here \u201crecruitment services\u201d can be a potential keyword people can search to find you. To find related keywords, you can type \u201crecruitment services\u201d in Google search (don\u2019t hit enter). Some suggestions will come up.&nbsp;<\/p>\n\n\n\n<p>You can pick a few key phrases you feel are relevant to your business. Also, feel free to play around by entering different phrases and combinations.&nbsp;<\/p>\n\n\n\n<p>Another way to find keywords using Google Suggest is by searching a keyword and scrolling at the end of the SERP. You\u2019ll find a \u201cRelated searches\u201d section that will likely include some highly relevant keywords.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Keyword_Planner\"><\/span>Google Keyword Planner<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Though Google Suggest offers amazing keyword suggestions, it doesn\u2019t tell the search volume of each keyword. Search volume refers to the number of times a keyword is searched for in a month. Here\u2019s what you get when you enter \u201crecruitment services\u201d in Google Keyword Planner.&nbsp;<\/p>\n\n\n\n<p>In addition to showing monthly search volumes of keywords, Keyword Planner offers keyword suggestions to help you find the best keywords. It also enables you to find location-specific keywords by specifying your target location.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Research_and_SEO_Tools\"><\/span>Keyword Research and SEO Tools<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>There are numerous keyword research and SEO tools out there that help you find the most appropriate keywords. Ahrefs, SEMRush, and Ubersuggest are some popular examples. These tools also offer additional features like clicks data, backlink information, SERP history, content ideas, etc. Most of these tools are paid and require a monthly subscription.\u00a0<\/p>\n\n\n\n<p><strong>Also Visit &#8211; <a href=\"https:\/\/websolindia.com\/blog\/instagram-photos-videos-downloader\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">The Best Instagram Photos &amp; Videos Downloader Online 2021<\/span><\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_a_Content_Strategy\"><\/span>3. Create a Content Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you have created a list of keywords you want to rank for, the next step is to create a content plan. You can\u2019t rank your website with a single blog post, regardless of how well it is written.&nbsp;<\/p>\n\n\n\n<p>Ideally, a website needs 10-30 pages of well-crafted content to climb up the SEO rankings. However, don\u2019t limit yourself to 30 pages. The more content your website has, the better chances it will have to rank higher.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll need a well-planned content strategy to create these many pieces of high-quality content. You can get content ideas by following your competitors closely and seeing what they are writing about. Then, pick those topics and write them better than your competitors. You can also write about the latest news, industry trends, etc.&nbsp;<\/p>\n\n\n\n<p>Just make sure your content is helpful and creates value for your audience. You can also work with a <span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/www.italics.in\/\" target=\"_blank\" rel=\"noopener\">content writing company<\/a><\/span> and outsource your content requirements to experts.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Optimize_for_On-Page_SEO\"><\/span>4. Optimize for On-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every blog post is a new page added to your site, and hence, a new ranking opportunity. After creating a blog post, optimize that page of on-page SEO. This includes creating content of more than 1,000 words, incorporating keywords (but not stuffing them), adding high-quality images with alt tags, and properly formatting your content using header tags, bullet points, and shorter paragraphs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_Links_Wisely\"><\/span>5. Use Links Wisely<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Links play a vital role in SEO. They are of three types:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Outbound Links<\/strong>: Links on your website to an external website<\/li><li><strong>Inbound Links<\/strong>: Links on other websites to your website<\/li><li><strong>Internal Links<\/strong>: Links on one page of your site to another page on your site<\/li><\/ul>\n\n\n\n<p>Using outbound and internal links is a part of on-page SEO. When writing content, link important concepts or statistics to relevant, high-authority sources. Similarly, include some links to other blog posts or pages of your website. However, use links in moderation. No more than 2-5 external and internal links should be on a blog post.&nbsp;<\/p>\n\n\n\n<p>Getting inbound links is more powerful. When other websites link to you, Google thinks that your website has the expertise, authoritativeness, and trustworthiness (EAT), and it will rank your site higher. There are two proven ways to get inbound links:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create unique, high-quality content worth linking to.<\/li><li>Write guest blogs on high-authority websites and earn a backlink to your site.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Leverage_Other_Off-Page_Tactics\"><\/span>6. Leverage Other Off-Page Tactics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This step is optional, but if you have the resources, you should utilize off-page SEO to boost your website\u2019s SERP rankings. Here are two off-page SEO strategies to follow.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Social Media<\/strong>: Create profiles on social media platforms like Facebook and Instagram, and share your blog post with your followers to direct traffic to your website.&nbsp;<\/li><li><strong>Paid Ads<\/strong>: Run search engine ads to make your website appear multiple times in search results and attract more traffic.&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Measure_and_Optimize\"><\/span>7. Measure and Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The final step is to measure your SEO performance and optimize it accordingly. Google Analytics is a free tool that allows you to measure various important SEO metrics, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Total traffic<\/li><li>New and recurring traffic<\/li><li>Click-through rate (CTR)<\/li><li>Bounce rate<\/li><li>Average session time<\/li><li>Conversion rate&nbsp;<\/li><\/ul>\n\n\n\n<p>You can also use third-party tools like SEMRush and Moz Pro to measure other relevant insights like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Domain authority<\/li><li>Optimization scores<\/li><li>Readability metrics<\/li><li>Keyword rankings<\/li><li>Number of indexed pages<\/li><li>Improvement suggestions<\/li><\/ul>\n\n\n\n<p>Based on these insights, you can identify the scope for improvement and tweak your SEO strategy.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Over_to_You\"><\/span>Over to You<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>SEO is competitive, but it doesn\u2019t have to be complex. By following the steps discussed above, you can optimize your website and rank it higher on search engines. When developing an <a href=\"https:\/\/websolindia.com\/seo-services\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">SEO<\/span><\/a> strategy, consider technical, on-page, and off-page SEO aspects and focus on creating high-quality content for your readers.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Authors_Bio\"><\/span><strong>Author\u2019s Bio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"204\" src=\"https:\/\/websolindia.com\/blog\/wp-content\/uploads\/2021\/08\/Harsh-Dutta.jpg\" alt=\"Harsh Dutta\" class=\"wp-image-317\" title=\"\" srcset=\"https:\/\/websolindia.com\/blog\/wp-content\/uploads\/2021\/08\/Harsh-Dutta.jpg 204w, https:\/\/websolindia.com\/blog\/wp-content\/uploads\/2021\/08\/Harsh-Dutta-150x150.jpg 150w, https:\/\/websolindia.com\/blog\/wp-content\/uploads\/2021\/08\/Harsh-Dutta-100x100.jpg 100w\" sizes=\"auto, (max-width: 204px) 100vw, 204px\" \/><figcaption>Harsh Dutta<\/figcaption><\/figure><\/div>\n\n\n\n<p>Founder at <a href=\"http:\/\/italics.in\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Content Writing Agency<\/span><\/a> &#8211; Italics<\/p>\n\n\n\n<p>LinkedIn- <a href=\"https:\/\/www.linkedin.com\/in\/harshvdutta\/\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Harsh vardhan Dutta<\/span><\/a><\/p>\n\n\n\n<p>Harsh is a seasoned entrepreneur, Digital Marketer, and Professional Copywriter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than\u00a053% of all website traffic\u00a0coming from organic search, businesses need to rank higher on search engines. A robust SEO strategy is essential to achieve higher rankings on search engine results pages (SERPs).\u00a0 However, SEO has never been more competitive. More than\u00a01.7 billion websites\u00a0exist on the internet, and their number is only increasing. Website&#8230;<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[109,110],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-get-your-seo-strategy-right","tag-seo-strategy"],"_links":{"self":[{"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":3,"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":320,"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/posts\/315\/revisions\/320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/media\/316"}],"wp:attachment":[{"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websolindia.com\/blog\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}