User engagement is more than just a fad. With every brick-and-mortar store making its presence on social media platforms and the changing trends in user expectations, generating user engagement is the only way out.

Businesses have been trying multiple ways to grow their presence online to sell more and increase their profitability. But, to be able to derive results, they need to work on their USPs. One robust way to do this is by embedding social media feeds on the brand’s website.

Embedding feeds generated on social media is a robust strategy to influence your visitors’ minds and create an impact that lasts for a longer period of time and inspires them to check your brand out.

To know more about why it is effective and the benefits that brands can derive from it, read on.

Embedding Social Media Feeds: An Overview

Users create content and share it on their social media handles via exclusive hashtags, handles, mentions, etc. It either speaks about their experience with the brand or has static visuals showcasing their use of the brand’s product.

The fact that UGC has dominated the purchase decision of more than 90% of the users makes it non-negotiable for the brands to leverage it optimally.

It is where aggregating and embedding social media feeds come to play a role.

Brands can collect user-generated content from various platforms and curate it into a feed which can then be embedded on its website. Alternatively, they can choose from amongst the diverse content available and embed them individually depending upon its relevance.

Why Is Embedding Social Media Feeds Effective?

#1 Amplified Engagement

Those days are gone when social media used to just be a leisure activity. Now people want to know what has been happening worldwide, find inspiration, discover products and share their thoughts, etc.

Leverage the exponential reach that social media can generate. And the behavior of social media users can potentially boost the brand-user interactions, engagement, and conversions. 

Moreover, since UGC is dynamic, unique, and vibrant, it potentially holds onto the viewers’ engagement. And keeps them hooked for a longer period of time on your website, events, or digital signage displays.

#2 Acts As A Brand Advocate

Users’ trust is non-negotiable when trying to conduct business online. By embedding social media feeds on the website, visitors come to know about the experience of the existing users with the brand, which influences their decision to invest in the brand.

Moreover, UGC promotes user loyalty, which further acts as a word-of-mouth marketing strategy for the brand by authentically attracting potential customers.

#3 Increases the dwell time of your website

Once your website visitors are hooked to the brand, they are more likely to stay on the website scrolling through social media feeds. Learning about the past experiences of visitors, the brand’s story, and exploring the products offered.

It improves the dwell time of your website, which is the productive time spent by a visitor exploring the website. In addition, enhanced dwell time can inspire them to purchase your brand, thus boosting your revenue earning capacity.

Moreover, an increased dwell time is important now more than ever because of the limited span of attention that the audience has.

#4 Improve The Look Of Your Website

Showcasing social media feeds can attract the attention of your visitors and ignite interactions between users and the brand. But to be able to do this effectively, the most important thing is a responsive design.

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Customize the look and appeal of your feed by incorporating different themes, fonts, layouts, and backgrounds. It will help you make it in line with your brand’s aesthetics and vibrant.

Moreover, real-time updated UGC in a feed that talks for itself. It can convincingly pull the attention of your visitors and make your website lucrative!

#5 Upsell By Enhancing The Users’ Experience

If you want to sustain in the surging competition. Then giving your users an experience that has an impact on their minds for a long period is your best bet.

Adding a social media feed to your website is a robust way to improve the user experience. As visitors can browse through various content.

Further, brands have a better chance at selling if their audience is engaged. Their trust and attention are directly proportional to conversion, sales, and revenue.

Conclusion

Social media platforms have diverse opportunities to offer for businesses to thrive, grow and stand out. Encashing these opportunities to enhance user interaction, engagement and conversion can help brands achieve the projected growth figures.

Embed social media feeds on your website to gather user trust, increase the awareness of your brand, and create an impact. If you found this convincing, then all you now need is a powerful aggregator tool that can take your business to a whole new level.