A strategy that is based purely on White Hat  SEO does not put the domain at risk of being penalized by search engines. In opposition to White Hat SEO we have Black Hat, which, unlike that, is a set of “black” techniques. In English they mean White Hat and Black Hat. There is also the “Grey Hat”, a little used term, which calls the mixed techniques. A website that uses both “white” and “black” techniques in its positioning strategy would then be using a set of “grey” techniques.

What Defines White Hat SEO?

SEO tactics that fit this definition are in line with the Quality Guidelines of Google and other search engines. They are considered good by search engines for providing a ranking without any cheating.

We Can Frame These Techniques Within White Hat SEO:

• Concern about the quality of content;
• Disclosure in groups of the same niche;
• Organic comments on blogs in the same niche;
• Participation in forums;
• Beware of website usability for the user.

White Hat SEO practices tend to position the site more slowly. Furthermore, its use is usually more complicated. The professional needs to be skilled to devise strategies to get links.

What Sets White Hat SEO Apart?

Through White Hat, it takes months, or even years, to get an adequate number of links. Someone who practices Black Hat can buy them at once. It can even create several “fake” domains to point links to its own website.

Instead of making good content, the Black Hat user can generate, through programs, a ready-made text. It won’t make any sense to the reader, but it will have the keywords.

Then comes the question: given the difficulty and delay of making a White Hat, is it not recommended to make a Black Hat? Well, as Google is aware of the strategies used by websites, it is recommended to use only White Hat SEO techniques. This will give you a 100% guarantee that your site will not be penalized and all your work will be lost.

Avoid Spammy Techniques

• Keyword stuffing
• Publishing duplicate content
• Content cloaking
• Content automation
• Link manipulation
• Reporting a competitor
• Creating pages and sub-domain with duplicate content
• Pages with malware like viruses

Is Link Building a White Hat SEO Activity?

Linking is the process of manually creating links in any way possible to show the site in question as having more value to search engines than before. So is it surely a black-hat SEO activity?

What if I’m at the stage where i have to promote an app store game which name is Public Public Bus Simulator Driving game. I’m in the launch process at the company I work for. I did most of the initial work – domain, server, software, products, on-page SEO, etc. All that’s left now is to promote, promote, promote.

White Hat SEO Strategies

I (like many others) would like most of our traffic to come from organic search because it’s free and passive in many ways (yes, my time isn’t free and so on, but let’s assume it’s for now) so is a to rank well what I think (based on my keyword research), the terms are what people search for where our site would be most appropriate. As I said before, all on-page SEO is solved, that is, in general terms, the ranking of cited terms reduces to how many links (or better, ‘how many good quality links’) I can point to my site and products with appropriate anchor text about our competitors (competitors are not necessarily other online stores, but sites that rank well for these terms, regardless of their purpose).

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Why is White Hat SEO Important?

I’m not new to SEO concepts, I understand most of the concepts (it’s actually quite simple, although most ‘SEO’ companies insist it isn’t and will throw ridiculous terminology into the mix to boost their ‘professional image’) and while I understand everything, I can’t understand why anyone would try to create links manually. Link development implies that webmasters harass the link to your site in question, when that’s probably the last thing they want to do on that particular day. Of course, there are rare occasions when the site your site is linked to is actually relevant and interesting to the webmaster you’re linking to, but in some industries – especially in more “niche” industries, these types of sites are far away and few.

White Hat SEO Techniques

Instead of simply requesting links, many articles now address the psychology of manipulating people (webmasters, yes, they are people) to link your site under the guise of a false relationship/friendship (of course, you can say that everything you like is genuine, but I would never have contacted them if I wasn’t looking for a link) and wasting time with that relationship to the stage where they could connect with you…once.

Manual link building seems (well, IS) a very time-consuming process, with what is essentially a very small payoff when you consider that you won’t continue to get links if you stop. Top search engines use link counting as an organic method to determine which sites are relevant to which search terms and how they should be ranked. By creating links, you are technically devaluing their efforts to rate your site. Surely, by that measure, link building isn’t a white hat process?

The Advantages of White Hat SEO

I believe the smartest approach (if you were to approach the webmaster of a site whose audience might find your site interesting and request that they be linked to) would be to simply email them a link asking them to take a look. ..then, if they really found it interesting, they could bond with it…and I’m afraid I’ve just contradicted myself with my previous psychological approach. If you find this article helpful please give feedback in comment section.