Best Digital Marketing Trends, Organizations around the world faced a massive setback because of the COVID-19. Since then, people have changed their purchasing patterns. They are relying more on online shopping rather than traditional means of buying products/services. As the world of the Internet is growing, so are the online purchasers & the influx in online purchasing. Numerous organizations that didn’t consider making online investments in setting up their ecommerce stores previously are now launching their digital ventures. 

Best Digital Marketing Trends

With so much happening in the digital stratosphere, the need for establishing an ecommerce isn’t the only thing that’s propelling. People are now more eager to invest in getting their products exposed. 

So how exactly are brands achieving that goal? Well, thanks to digital marketing. 

Are you also a business owner selling products online? If you’re eager to learn what’s trending in the digital marketing landscape, this is the place where you can find the latest trends. 

So without further ado, let’s read up on four digital marketing trends where companies should invest in. 

Trend # 1: Super Sophisticated Targeting

As Vice President of Marketing at MailChimp suggests, 

“Subscribers will be able to make purchases right inside a marketing campaign, without ever leaving their inboxes. Campaigns will offer more of an app-like experience, too, with embedded video and other interactivity.”

MailChimp has accumulated a lot of information on its potential customers. Before the pandemic hit, they already had an action plan in place. With the huge amount of data they have collected over the years, they can now leverage super sophisticated targeting.

They organize their email marketing campaigns for super-sophisticated targeting by studying purchase history, Google Search, visited website, previous customer interactions, and much more. 

Today, many ecommerce businesses are well aware of where their customers stand. By gaining feedback on recommended products, they can generate sales. 

With super sophisticated targeting, brands like MailChimp enable end-consumers to purchase a purchase right from the email directly.

Soon many businesses are going to adapt to this strategy by closely targeting interested customers. It’s just a matter of time till they get acquainted with the process. 

Trend # 2: The Rise of Progressive Web Apps

Progressive web apps is a relatively new digital marketing trends and strategy that became exquisitely common in the digital stratosphere back in 2018. Many renowned digital platforms such as Twitter, Flipkart, Wikipedia, The Financial Times and many others started seeing some incredible results, all thanks to PWA.

A brand named Treebo ultimately saw growth in conversion ratio as much as up to 4x annually. Similarly, multiple other brands saw an increase in the conversion ratio of up to 2.8x – 3x. 

While PWA had an incredible impact on audiences back in 2018, it’s without a doubt; the implementation can have a far-reaching effect on the audience as we move into 2021. Countless smaller businesses can make the best use of PWA to populate their digital presence and increase profitability. 

People are hypersensitive. Even the slightest hiccup in online experience can quickly change their buying behavior. To deliver a seamless experience, a PWA can have a profound impact. 

Trend # 3: The Boom of Virtual Reality

Simulated environments have now become a thing. Many businesses leverage virtual environments to create perfect 3D worlds where audiences can interact with animations in real-time.

Brands are showcasing short animations in VR environments with an animated logo embedded within the VR video to help make people subconsciously remember them.

It’s just a matter of time that brands will create a unified environment where they will create virtual 3D worlds allowing businesses and entertainment to work hand in hand. The idea is all about delivering a more engaging experience to users. 

The engagement potential of Virtual Reality makes it a significantly important tool in the digital marketing trends world. Today, we have YouTube VR, a standalone app allowing VR users to interact with video content. Brands are already investing in creating VR based videos for promotions. 

Are you also jumping up the bandwagon? 

Trend # 4: Drone Software Solutions

We all know drones have increased in popularity, and no, they are not being used in WARS alone. 

Many influencers and digital content producers are now using drones to create engaging videos & capture scenic footage. They are somewhat replacing the human element but not entirely. They are automating quite a lot of processes, so software development in drones will become common in the future.

The drone industry is now becoming a high-growth market. As soon as the regulatory bodies allow drones to be airborne freely, the commercial sector will be the first in making due investments. Without a doubt, those who will be investing in the software development of drones will see significant growth in the market. 

Drones can entertain several things, such as food or package delivery. 

The applications are far more than what you and I can imagine. 

Conclusion

These are some of the digital marketing trends which are pretty popularly trending in the digital landscape. Do you have something more interactive and exciting to mention? Feel free to share it with us, as we would love to hear from you.

Digital marketing is a vast area of expertise that is constantly evolving. As an expert, it’s up to you to learn how to be a part of this growing process and contribute. Until next time, cheers. For more information about digital marketing trends contact Websolindia one of the leading digital marketing agency in India.

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