Customer Onboarding videos, As videos have become popular over the past years, many brands are now jumping into the video marketing bandwagon and creating more and more for promotional purposes. Moreover, people are also more used to watching online videos than reading plain text-based articles. This allows brands to optimize the video marketing campaign to achieve their goals. 

What is Customer Onboarding Videos?

A business can implement any project using video to reach out to the audience more effectively. Explainer videos and customer onboarding videos are among the top popular types of marketing videos that hook people from the beginning.

While explainer videos are more about conveying your brand’s messages concisely, the customer onboarding video allows your new customers to receive the initial experience that guides them to enter your brand’s journey.

With an onboarding video, brand new customers can learn more about your product and company’s values at the same time. This, in turn, will help them convert into paying, loyal customers.

Why use videos for customer onboarding?

Videos are now the most sought content on the world wide web. They occupy more than 82% of internet traffic in 2021, making them the biggest content you can find practically everywhere.

With this in mind, it’s clear that video content will help marketers run their campaigns seamlessly and get engagement. Today’s customers are attached to videos to get new information as they can deliver the message in a relatively short time.

Moreover, 96% of people are also more convinced to buy a product right after watching a video promotion and over 74% of people also agree that watching branded videos is helpful for them to learn about the product.

Five things you should care about when making a customer onboarding video

Sometimes you can’t help but to get straight in the process of making a video without considering a few important things that help improve your content. In order to prevent you making mistakes, check out the must-know list to create well-crafted customer onboarding videos below.

1. Videos should educate new customers

Educating your audience needs to be your first priority when creating any content, whether it’s a blog post, infographic, or video. After all, giving the new customer the information they need is what you ought to do to get engagement.

When new customers watch your onboarding video, the next thing they expect is to gain new information from it. A good customer onboarding video enables the viewers to take action and navigate through your brand’s journey seamlessly.

Understanding your business and core products allows them to get more connected with you. This cordial relationship between a brand and customers is vital for the longevity of the business itself. And, it’s all started from educating your leads.   

After people know more about your business, it’d be much easier to keep your new customers loyal for a long time. Letting them be a part of your business journey can lessen the chance of people moving out to your competitors, increasing your churn rates.

2. Include company value

Many brands often forget to include their value in most marketing content. People still think that placing a brand’s value equals bragging about the company itself, which is seen as annoying.

However, having a company value doesn’t mean that you’re free to ramble about your business. A value here should be promoted as the point why your product or service is worth having and why your company is the right place for that purpose.

By understanding your company’s key values, new customers can then distinguish your product from others. Since there are many similar products on the market, new customers often find it difficult to choose one that solves their needs. 

Therefore, an onboarding video will help them cut through the choosing process faster.

3. Make user-centric content

Marketing content that works is the one that resonates better with the new customers. Hence, using your brand as the focal point of your video message won’t give you any result since most of them aren’t connected with it.

On the other hand, when you make a video that focuses on new customers’ problems, it’d be much easier to capture their attention and make them stay. That’s because they only connect with something that relates to their situation.

The key to creating successful onboarding videos is that the content should replicate what your product aims to solve. Including the narrative from the customer’s perspective can improve your chance of getting picked from the get-go.

This onboarding process allows you to guide the new customer to enter your marketing funnel even without forcing them. As a result, having organic leads going down to your funnel increases your possibility of acquiring more qualified customers.

4. Use video subtitle

Adding subtitles doesn’t mean that your video isn’t clear enough in conveying messages. In fact, it amplifies the performance of your onboarding videos to the fullest.

Let’s face it. Not everyone understands the context of a video at once, especially if they play it with the sound off. Many will replay and rewatch the content to comprehend what the video is all about.

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People may also get distracted when watching your video, making it more challenging for you to get them on board with your brand. However, including the subtitle will allow them to feel assured as they can read and hear the message at the same time. This helps them understand the video much better.

Moreover, you can reach out to a broader audience as you add the subtitle. People who don’t speak the same language as you or the one with hearing difficulties can experience the video without problems.

5. Add video on the right medium

Onboarding begins when people visit your page, whether it’s your website or social media accounts. The moment they invest in your brand, it’s when the onboarding process starts.

Regardless of what type of content you’ve posted on your pages, people will check one to learn more about your brand.

That being said, it’s important to host your onboarding videos on the right platform.

If you rely on social networks like Facebook and LinkedIn, you need to know what the native users love when consuming the content. You may have no difficulties placing the video on your homepage or landing page. That’s a common practice, and they won’t be surprised when finding marketing videos there.

However, things go differently with social media platforms as every channel exhibits a different users. That’s why you need to consider whether your onboarding video is placed on the right platform. Otherwise, it doesn’t get you anywhere. 

Takeaway

Onboarding new customers can be challenging if you don’t know where to start in the first place. The onboarding process is critical for you to get the right leads that turn into paying customers. That’s why making fruitful onboarding content should be your top priority when launching a product.

You can begin with making content that attracts potential customers. Videos are the right content you need to recreate at the moment. As more people have gotten used to watching online videos, why not take this opportunity to introduce your brand? This list will help you find out what you need to consider when making a customer onboarding video. A successful onboarding strategy allows you to generate leads and acquire more paying. loyal customers.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).